Princeton Consumer Research

On the show — 4 mentions total

There's a man called Barry Druitt who genuinely works for a firm called Princeton Consumer Research, and he's spent 20 years smelling armpits. Cosmetics companies send this firm all their products, which have different active ingredients, so he smells armpits of volunteers and rates how smelly they are.

from 415: No Such Thing As Tiddlywinks In The Wild West, 2022-02-25 at 00:22:58 · read transcript ⏱ 00:22:58